Visit Montgomery’s Discover MoCo Month to Celebrate Montgomery County’s Entrepreneurial Spirit in May

Discover MoCo Month - May 2023

Four amazing weeks in May will be the single largest initiative for Montgomery County’s hospitality and tourism industry

Visit Montgomery, the official destination marketing and management organization (DMO) for Montgomery County, Maryland, today announced Discover MoCo Month, a celebration of the county’s small businesses and entrepreneurial spirit. Discover MoCo Month will take place from April 30 to May 31, 2023, and will serve as the year’s largest driver of tourism to the county of more than one million residents, next door to Washington, D.C.

“We are very excited to launch our first Discover MoCo Month to showcase Montgomery County’s restaurants, recreation, hospitality, tourism, and cultural sectors,” said Kelly Groff, Visit Montgomery President & CEO. “We encourage visitors and local residents alike to participate in Discover MoCo Month and see what makes Montgomery County the most visited destination in Maryland.”

Discover MoCo Month will spotlight four distinct weeks of special deals, packages, events, and experiences:

  • Shop MoCo Week, April 30 – May 6: Coinciding with National Small Business Week, Shop MoCo Week will encourage residents and visitors to shop local at boutique retail stores and small businesses that are unique to Montgomery County.
  • MoCo Hotel Week, May 7 – 13: Coinciding with National Travel & Tourism Week, visitation to Montgomery County will be encouraged by offering special hotel packages and rates for those who book a stay during MoCo Hotel Week, and travel through August 2023.
  • MoCo Eats Week, May 14 – 20: Visit Montgomery’s Third Annual MoCo Eats Week will be the ultimate foodie celebration of the culinary diversity found in Montgomery County—one of the most diverse counties in the nation. In 2022, more than 80 Montgomery County eateries representing an endless array of local, American, and international flavors participated in MoCo Eats Week.
  • MoCo’s Kick Off to Summer Week, May 21-31: Overlapping with Memorial Day Weekend, the unofficial start to summer, MoCo’s Kick Off to Summer Week will feature Montgomery County’s unique attractions and experiences, world-class performance venues, renowned museums, and more to encourage tourism visitation to Montgomery County’s collection of communities all summer long.

“Montgomery County is home not just to a diverse population, but an extremely diverse range of attractions that can be experienced here,” said Cory Van Horn, Chief Strategy Officer at Visit Montgomery. “From hot spots in downtown urban city centers to outdoor rural adventures on the Agricultural Reserve, you can experience it all in Montgomery County during Discover MoCo Month.”

Consumers who check in to businesses participating in Discover MoCo Month through Visit Montgomery’s official Adventure Planner smartphone app will be entered to win up to $2,000 in giveaways. The app will feature four passports highlighting the individual tourism industries by week. Consumers will be able to complete check-ins at businesses in each passport, plan out self-guided Discover MoCo Month itineraries, map out the best routes to get to each of the businesses on their itineraries, and find special deals. The Adventure Planner app is available to download for free on Apple’s App Store and the Google Play Store by searching for “Visit MoCo”.

To learn more about Discover MoCo Month, visit