Big Value, a solo exhibition by Tae Hwang, examines the aesthetics, politics, and alienation of cheap food. By transforming the imagery of grocery store coupons into large-scale oil paintings, Hwang situates the coupon image within the broad arc of Western colonialism, as manifested in the visual language of the Dutch still life and the post-Cold War era U.S. convenience store. Big Value presents a visually rich, immersive space in which to reflect on the contradictions of scale—of desire, opportunity, and promise—that constitute immigrant life in America.