RUE + ROE is based in the heart of the Kentlands community of Gaithersburg, Maryland and online, offering nationwide shipping for apparel, accessories and gifts. RUE + ROE carries carefully curated, specialty items, most of which are sourced from women-owned, sustainable brands that are eco-friendly, and ethically made. And more than just retail – at the brick and mortar you will find RUE + ROE hosting pop-up events to promote local businesses and side-hustling-mamas alike (check out upcoming events on their website www.shoprueandroe.com). The boutique offers a serene and sophisticated atmosphere for parents to shop, yet a fun environment for kids to enjoy. Founded with three core concepts in mind, RUE + ROE operates with an emphasis on SHOP. PLAY. DISCOVER.